
The team that makes it work
Driven by a powerful team with years of experience. Our knowledge, expertise, and passion place us as a leader in the plant-based market.
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Sunny Gurnani
Chief Executive Officer
Sunny is a former web technology expert in multiple Silicon Valley companies, including time as a former software engineer at ecommerce giant Ebay.com.
He holds a Master’s degree of Computer Science at Northwestern Polytechnic University, is a Microsoft Certified Technology Specialist, and is an Award-winning vegan entrepreneur with certification in Plant-based Nutrition. He’s the heart of the idea that created Plant Veda.

Claire Smith
Director/Advisor
Claire is a vegan entrepreneur and impact investor, working hard to further the mission of Plant Veda while staying in-line with the values the team rallies around.
She has been a Founding Director of Beyond Investing, a leading investment platform for the vegan community and creator of the US Vegan Climate Index ETF (VEGN).
She also spent time as a Founding Director of Beyond Animal, a platform to accelerate growth of the vegan economy. Additionally, she spent a period of time as the former head of derivative marketing at UBS, an investment bank in the UK.

Vanita Gurnani
Director of Product Innovation
If Sunny is the heart of the idea behind Plant Veda, Vanita is the soul. She’s the inventor and mastermind of all Plant Veda branded products. She’s an award-winning serial vegan entrepreneur, holds a Master’s degree of Computer Science from Northwestern Polytechnic University and a Master of Fashion Design from Sardar Patel University

Mayur Sajnani
Chief Revenue Officer
Mr. Mayur Sajnani holds a Master’s degree of Commerce and Bachelor of Advanced Accounting degree from Sardar Patel University, and a certificate in Scaling a Food Business from the University of British Columbia. As a co-founder of Plant Veda, he on-boarded over 100 retail channels, which included well-known retail chains such as Whole Foods and Choices Market.
Mr. Sajnani has held various cross-functional business roles in accounting and human resources before arriving to his current position of head of sales at Plant Veda.

Greg Smith
Vice President of Global Sales
Greg holds a BBA in Marketing from Simon Fraser University in British Columbia and brings over 35 years of consumer packaged goods experience, having worked for such companies as Ocean Brands, Silver Hills Organic Breads, Canada Bread, and Clover Leaf Seafood.
With his existing strong relationships with major retailers such as Costco and Save-On-Foods, to mention a few, Greg will lead Plant Veda’s sales and customer growth strategies; while driving strong top and bottom line impacts across the organization within Canada and the US.
Advisory Board

Michael Yang, CPA
Michael is President of LucPrise International Ltd. A management consulting firm advising companies through its stages of growth. He has spent time as the Chief Strategist of Uni Express, a leading last mile delivery and fulfillment platform for ecommerce, as well as a former consultant at Lush Cosmetics, a famous handmade vegan cosmetics brand
Michael who brings 20 years of corporate finance and strategic advisory experience, is a Chartered Professional Accountant and holds certification in Plant-Based Nutrition.
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